Buying committee

Most deals need more than one person. Accounts (/app/accounts) lists the companies in your leads; open one to see its buying committee.

Roles

Every person ReadyBuyerFinder holds at the company gets a role from their job title:

RoleWho
Decision makerFounder, CEO, MD, or the VP/Chief of the buying team
ChampionHead, director or manager in your persona's department
Technical buyerCTO, IT, engineering or security lead
FinanceCFO, finance or procurement
UserIndividual contributors in the target team

Titles that don't say are shown as Other.

Coverage

Coverage is the share of the four key roles (decision maker, champion, technical buyer, finance) you have someone for. The page lists the missing roles.

Find people for missing roles

Click Find people for missing roles. ReadyBuyerFinder searches for those titles at the company and runs the same email finder and verifier as for normal leads. New people are added to the account page for you to review.

People search uses the company's domain through Hunter, so add a Hunter key under Settings (see Data keys) if nobody is found.