Buying signals
B2B buying signals, explained
ReadyBuyerFinder is free; you pay third-party costs at cost. A buying signal is a public event that suggests a company may need what you sell soon: it raised money, it is hiring for a role, it has a new leader, it changed its tools, or it visited your pricing page. Here is every signal ReadyBuyerFinder tracks, where each one comes from and how many points it adds to a lead's score.
| Signal | What it catches | Where it comes from | Default points |
|---|---|---|---|
| Funding rounds | Companies that just raised money (Indian startup news, TechCrunch, SEC Form D, GDELT). | Inc42, Entrackr, YourStory and TechCrunch RSS; SEC Form D filings (US); GDELT global news | 18 |
| Hiring for roles | Companies posting jobs for roles that signal a need (public Greenhouse, Lever, Ashby, Workable boards). | Public Greenhouse, Lever and Ashby job boards for companies on the agent's watchlist; hiring news; with a key: TheirStack job postings | 14 |
| New leaders and job changes | New CXOs, VPs and heads of function announced in the news, and champions who moved company. | News of appointments ("appoints", "joins as") and people from your imports; with a key: People Data Labs job changes | 14 |
| Tech-stack changes | Companies that added or dropped a tool on their website (weekly check of public pages). | A check of each watched company's public homepage (robots.txt respected) | 10 |
| Website visitors | Companies visiting your site (pixel + company-level IP lookup; people only when they identify themselves). | Your ReadyBuyerFinder pixel: companies by IP, people only after they identify themselves; with a key: IPinfo company lookups | 12 (+6 hot page) |
| Keyword mentions | Posts and articles that mention your keywords or competitors (news, Hacker News; X and Reddit with your own API key). | News feeds, GDELT and Hacker News; with a key: X and Reddit | 8 |
| Company news | Expansion, new offices, launches, partnerships and awards. | Expansion, new offices, launches, partnerships and acquisitions in the news feeds | 8 |
| Post engagement (import) | People who engaged with your or competitors' posts, imported from a CSV or from ReachDak. No scraping. | A CSV you upload, events from ReachDak, or pages you save with the Chrome extension | 14 |
| New Indian companies (MCA) | Companies newly registered with India's Ministry of Corporate Affairs (data.gov.in company master, OGD licence). Needs a free data.gov.in key. | The MCA company master on data.gov.in (Open Government Data licence); with a key: a free data.gov.in key | 8 |
| Switching from a competitor | Public posts asking for an alternative to a rival you name, or saying they are leaving it or that it is shutting down (Hacker News; X and Reddit with your own key). | Public posts asking for an alternative to a rival you name, or saying they are leaving it or that it is shutting down: Hacker News (Algolia search API); with a key: X and Reddit | 16 |
| Custom signal | Describe a buying moment in plain English; the agent checks every feed for it. | Any news item that matches your plain-English description, judged by the AI | 12 |
"With a key" means the source switches on when you save your own key in Settings (never metered by us), or when you switch on Surge's provider keys for paid services, charged at cost. Every source and its terms.
How signals become a score
- Every lead scores fit (0 to 60: who they are) plus intent (0 to 40: why now).
- Each signal adds its points to intent. A signal loses half its points every 14 days.
- The strongest signal of each type counts fully; each repeat of the same type adds a quarter of its points. Intent is capped at 40.
- Every weight and the half-life can be changed on your ICP, and the lead page lists every point with its reason.
The noise filter
Before a signal becomes a lead, the AI reads it with your ICP and decides whether it is a real buying moment, which company it is about (not the investor or the publisher) and who is named. The Signals page in the app shows every decision with a one-line reason, including the signals it dropped.
Agents and signals · How well the filter does on our test set